The market of hundreds of billions of LED screen companies is here, are the major companies ready?
In recent years, as the traditional market demand for LED displays has become increasingly saturated, and demand in subdivisions has become more diversified and specialized, the strength of industry products and solutions has continued to improve, especially the advancement of small spacing, allowing commercial displays. "Big Cake" is also more open to the LED display industry. Commercial display applications include finance, education, medical care, tourism, media, transportation, communities and other fields. This brings huge development opportunities to the commercial display market. According to data from third-party research reports, it is estimated that by 2020, with the advent of smart cities, the market size of Commercial Display will approach 100 billion yuan.
The commercial display market is promising, leading screen companies accelerate innovation
At present, with the further explosion of the commercial display market and the continuous growth of the market, many LED display companies have a higher growth space, especially the leading companies with their own RD and innovation capabilities and market strength. They can concentrate more industrial resources. Focus on the cutting-edge technology of LED display, improve service quality, and gain more commercial display market share first.
For example, Leyard launched P{{0}}.6 small pitch products this year, Samsung introduced P0.84 pitch products to the cinema, high-end clubs and villa color TV markets, and many leading screen companies have launched Mini LED/Micro LED products...
At this stage, new LED commercial display technologies and products represented by small pitch are gradually diversified, and they are beginning to be applied to the commercial display field on a large scale. Small-pitch LEDs are gradually becoming the main direction of future innovations for large-screen commercial displays. In particular, COB packaging technology, the innovative development of Mini LED/Micro LED, and the application innovation of transparent screens, have all proved the further improvement of technology and will inevitably stimulate market demand. Upgrade, with the development and policy promotion of commercial 5G, high-definition LED display is very impressive in the field of commercial display.
Commercial display market is full of difficulties, LED screen companies still need to work hard
However, this does not mean that LED display companies can be a fish in the commercial display market. According to statistics, the overall scale of China's commercial display market in 2017 was nearly 47 billion yuan. However, in the current commercial display market, the penetration rate of LED small-pitch products is not high. To 10 percent , but the growth rate is as high as 78 percent . The deficit between growth rate and penetration rate means that LED screen companies still have many shortcomings in the commercial display market.
First of all, from a technical point of view, the pursuit of smaller spacing and higher-definition LED displays is indeed the direct technical direction for the industry to enter the commercial display market, but with the gradual application of small-pitch LEDs in the commercial display market, we must also solve More market pain points, such as: product reliability, high stability, easy operation, etc., especially in some professional commercial display applications. Secondly, from a market perspective, compared with other commercial display products such as OLED, high-end commercial display products represented by small pitch are relatively expensive. How to further reduce costs and improve cost performance is one of the key factors to promote the popularization of LED commercial display products. Big problem.
In any case, I believe that with the further outbreak of the commercial display market and the higher growth space the market gives the LED display industry, as long as the screen companies give full play to their technology, products and market advantages, they will definitely be able to share the dividends of the industry development. There will be gains.
