It has long been circulated: You cannot be counted as having been to the United States without New York, and you cannot be counted as having been to New York without Times Square. New York Times Square, known as the "crossroads of the world", occupies only 0.1 percent of the New York City area and gathers nearly 40 shopping malls and theaters. It is the most prosperous entertainment and shopping center in the area. On this piece of land and gold, due to its core geographic location, developed commercial finance, and high-density traffic, outdoor LED displays installed on the walls of major buildings are favored by major brands and regarded as One of the best windows to "attract global attention".
Relevant data shows that Times Square has created 10 percent of New York's total output value. Among them, LED advertising screens are exposed about 1.5 million times a day, and the outdoor advertising revenue brought by it is much higher than the rental income of office buildings, which has become a "gold-absorbing". The important contributor to Times Square has made Times Square enjoy the reputation of "Global LED Display Stage", and it has become a must-see for companies from all over the world for publicity and promotion.
Although Chinese companies boarded Times Square late, it has a history of more than 20 years. From the beginning, only famous domestic companies advertised on Times Square, and in recent years, large, medium and small companies have appeared here. In an instant, a "Chinese style" swept across Times Square, and Chinese brands became "frequent visitors" in Times Square's outdoor advertising. Going abroad, facing the world, demonstrating the strength and influence of enterprises is the goal of all medium and large enterprises. However, a large number of small enterprises in China have entered Times Square. This also means that there is a lack of influential outdoor advertising platforms in China.
With the development of China's LED display screens' research and development and innovative technology applications, transparent LED displays that are light, thin, transparent, and full of design are widely used in the field of outdoor advertising, bringing quality to both advertising and urban aesthetics. The leap. And with the continuous advancement of Chinese technology, China's LED display research and development technology has achieved a leading position in the world. Starting in 2011, LED displays made in China have been registered in Times Square in New York, regardless of color, brightness or image stability. In other respects, it can be regarded as the world's best, attracting international visitors' praise. Under the background of top-notch LED display research and development technology, why can't Chinese outdoor advertising bring satisfactory communication effects to customers, so that domestic companies choose to spend a lot of money to advertise in New York's Times Square?
On the one hand, in terms of geographic location, New York sits on the core area of the Greater New York metropolitan area and exerts a huge influence in business and finance. It is an international metropolis and one of the largest economic centers in the world. This brings unique geographical advantages to Times Square in New York. Although China's economy is developing rapidly and its status in the international arena is increasing, due to the lack of domestic productivity and resource allocation capabilities, it is still some distance away from economic powers, so that the influence of LED display outdoor advertising is not enough.
On the other hand, compared with foreign countries, innovation shows that China has never received enough attention. From pictures, videos, to the combination of LED display with 3D, VR and other new technologies, from static, dynamic, to human-screen interaction, foreign LED display advertising operators continue to seek breakthroughs and promote more diversified forms of advertising delivery For example, Coca-Cola created the world's first and largest 3D mechanical billboard in Times Square, New York, USA, using 1,760 moving LED screen posts, showing a very smooth 3D flow effect. It not only brings a unique user experience to the audience, but also attracts the attention of the world, so as to achieve the effect of maximizing the spread of the brand.
As we all know, it is difficult to establish a commercial center on the Chinese mainland comparable to Times Square in New York. However, as far as the current situation is concerned, in the face of China's huge outdoor media demand, how to improve the delivery effect of LED outdoor displays is a need The first problem to be solved. In the past in China, display manufacturers were only responsible for production and RD, and advertising operators were only responsible for presenting content on LED displays, and there was very little communication between the two. However, if you want to display advertising content to the public in a perfect form, advertising operators should cooperate with LED display manufacturers. Advertising operators understand the technical support that LED displays can provide at this stage, and LED display manufacturers can also understand the industry. The top design inspiration, this is not only a process of mutual understanding, but also a process of perfect combination of technology and inspiration, and finally realize the novelty and creativity of content creation and advertising form, so as to attract more attention and create the greatest for the enterprise Spread value.
With the advancing of the international outdoor advertising creative display wave, China has also begun to attach importance to the innovation of LED outdoor advertising. Coupled with the continuous advancement of domestic LED display research and development technology, the field of LED outdoor advertising has gradually matured. In the future, I believe that China's LED outdoor advertising market Will not lose to foreign countries, can maximize the value of advertising.
